Where Is Your LinkedIn Lead Generation Getting Stuck?

You’re putting time into LinkedIn, but it’s not always clear which activities are helping you find potential clients. Answer ten questions about your audience, profile, content and conversations to see where your approach may be getting stuck. Your personalised result will recognise what’s working, highlight the gaps your answers suggest and give you practical next steps for improving one area first.

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Question 1 of 10

The result we most want from using LinkedIn is...

We want a steadier flow of enquiries from suitable clients. We want more conversations with people who need the help we offer. We want to spend less time talking to people who are unlikely to be a good fit. We want to turn existing attention into clearer next steps. We want an approach we can maintain while we're busy delivering work. We have a different result in mind.

Why we’re asking this:

This identifies what a useful result would mean for your business.

Question 2 of 10

A worthwhile improvement we would be pleased to notice is...

We connect with more people who match the audience we want to reach. We make it easier for a profile visitor to understand who we help and what we do. We receive useful questions from prospects in response to our content. We agree a relevant next step in more of our conversations. We can see which activities are helping us find suitable prospects. We would recognise progress in a different way.

Why we’re asking this:

This shows which small sign of progress matters to you.

Question 3 of 10

When our LinkedIn approach is working well, we want an ordinary week to look like...

We spend our LinkedIn time on prospects who fit our work. We have a small routine we can keep up alongside delivery. We use clear messages across our profile, content and conversations. We know which prospects need a reply and what happens next. We can judge progress without relying on likes or follower counts alone. We have a different picture of a good working week.

Why we’re asking this:

This helps the recommendation fit the way your business works.

Question 4 of 10

When we choose which people or businesses to reach on LinkedIn, we usually...

We use clear criteria for the businesses, roles and problems we want to reach. We have a rough audience in mind, but struggle to decide who genuinely fits. We often change who we target without a clear reason. We repeatedly spend time on contacts before discovering they don't fit our offer. We haven't tested our audience choices on LinkedIn yet. We aren't sure, or our approach is different.

Why we’re asking this:

This explores how you decide whether someone fits your offer.

Question 5 of 10

When we review the LinkedIn profile or page we use for lead generation, we find...

We clearly explain who we help, the problem we address and how to take a next step. We explain what we do, but our next step is hard to find. We list our services or experience without making clear who they're for. We still show outdated or conflicting information that makes our offer difficult to understand. We haven't reviewed it from a prospect's point of view. We use a different approach, or aren't sure.

Why we’re asking this:

This looks at how you present your offer and the next step.

Question 6 of 10

Our recent LinkedIn content activity is best described as...

We address specific questions our intended prospects ask and give a relevant next step when appropriate. We share relevant advice, but sometimes publish without a clear purpose. We repeatedly post broad tips that aren't tied to a specific audience or problem. We keep stopping and restarting, leaving long gaps despite wanting a regular content routine. We deliberately focus on conversations or other activity rather than publishing content. We haven't tried publishing yet, or our content is different.

Why we’re asking this:

This explores what you publish and how it fits your intended audience.

Question 7 of 10

The part we find most frustrating in conversations with potential clients is...

We don't have a recurring difficulty with these conversations. We occasionally struggle to move a useful conversation towards a clear next step. We often pitch our service before understanding the prospect's situation. We repeatedly lose track of interested prospects because no follow-up or next step is recorded. We haven't had enough conversations to judge yet. We have a different difficulty.

Why we’re asking this:

This identifies where a conversation becomes difficult to handle.

Question 8 of 10

The biggest cost of our current LinkedIn approach is...

We spend time on people who turn out to be a poor fit. We repeatedly have to explain our offer because our profile or page leaves people unclear. We spend time creating content that doesn't start the relevant conversations we want. We let promising discussions go quiet and have to restart the conversation later. We notice a different cost, or aren't sure yet. We don't notice a significant cost from our current approach.

Why we’re asking this:

This shows which effect you have actually noticed in your business.

Question 9 of 10

The difficulty we face when judging our LinkedIn results is...

We can see which activity leads to suitable conversations and agreed next steps. We know which posts get attention, but struggle to connect that attention to relevant conversations. We mainly track views or likes and can't tell whether our activity is helping us find prospects. We keep repeating activity without recording what leads to enquiries or progress. We have a different difficulty judging our results. We don't yet have enough activity to judge.

Why we’re asking this:

This shows how much evidence you have for choosing what to improve.

Question 10 of 10

Looking ahead, the change we would most like to see is...

We know who we're trying to reach and spend more time with suitable prospects. We have a profile or page that clearly explains our offer and the next step. We publish useful content that gives relevant prospects a reason to respond. We keep suitable conversations organised and agree sensible next steps. We know which activities produce useful progress and have a routine we can maintain. We have a different outcome we'd like to work towards.

Why we’re asking this:

This connects the recommendation with the improvement you want next.